Moochacha: A Hackathon Project for an Ice Cream Parlor
Role:
UX Researcher & UI Designer
Industry:
Online Store
Duration:
2-Day Hackathon
Client:
Moochacha Ice Cream Parlo
My Contributions
Research & Analysis: Conducted market research, uncovering that most NYC ice cream parlors lacked mobile apps, giving Moochacha a unique edge.
User-Centric Design: Crafted a simple, playful interface with clear navigation, refined through user feedback.
Feature Innovation: Introduced dark mode to enhance aesthetics, reduce eye strain, and reinforce a modern brand identity.
Collaboration: Partnered with developers to align design with functionality for seamless performance.
Testing & Outcomes
Conducted multiple rounds of user testing to refine the design.
Feedback highlighted the app’s ease of use, intuitive navigation, and the popularity of the dark mode feature.
Delivered a clickable prototype that effectively showcased the app’s features and user-friendly design.
Results
The Moochacha app was a successful hackathon project, delivering a polished prototype that positioned the parlor as a forward-thinking, customer-focused business. The collaboration demonstrated how thoughtful design and innovation could elevate a small business's digital presence in a competitive market.